Electric Avenue has had the pleasure of working with Franklin TN law firm Schell & Davies for several years. They came to us with a common issue: almost no internet search visibility.
“a law firm of established attorneys with diverse law experience who have formed a powerhouse practice to serve the residents of Tennessee in cases that require incisive analysis, versatile knowledge, and fast-thinking trial experience.
Our attorneys’ experience includes judgeships, professorial tenure, published cases, certified mediation skills, leadership in professional education, law seminar engagements, and trial attorney work for both plaintiffs and defendants.”
Their experience very much makes them a ‘powerhouse’ law firm – with an ability to handle a very wide variety of cases.
We provided them with a full optimization overhaul:
- A full site re-design
- complete site Search Engine Optimization
- optimization for local search
- keyword research
- on-site content creation
- Custom CSS and PHP
- WordPress installation and customization
- Graphic design and Logo creation
- RSS feed integration
- Google analytics integration for tracking SEO performance
- On going Analytics report service for the Firm
The firm has gone from no search visibility to having at least 10 Google front page search results for their focus keywords. They are ranking 1st and 2nd for many main keywords and phrases.
The live website is here.
We did extensive research into what people were actually searching for when they were looking for the kind of services that Schell Binkley & Davies provide. From that research, we implemented a keyword framework for the firm’s website. We added and changed content on the site to reflect the optimization. We also added Google’s wonderful analytics tracking that enables us (and the Firm) to track the success of our work.
As we tell all of our Search Engine Optimization customers, the process takes time. The major search engines go through an organic process of indexing the new changes. If the changes increase the site’s relevance to a potential search customer, the site ranking goes up accordingly.
The SEO process for Schell & Davies, including their site re-design, is working. In fact, it’s working great.
How can we tell?
The firm has gone from no search visibility to having at least 10 Google front page search results for their focus keywords. They are ranking 1st and 2nd for many main keywords and phrases. Our Google analytics reports lets us know who visits the website – and what search keywords they used to get there. We even know the local TN areas where the majority of the requests come from. This allows us to further hone our search optimization.
The firm is getting work from people who find them on internet search.